By Paul RubensBusiness reporter
Them three questions, says Christian Rudder, one of the founders of US internet dating site OKCupid if you want to know if a prospective date is relationship material, just ask.
- “can you like horror films?”
- “Have you ever travelled around a different country alone?”
- “Wouldn’t it is enjoyable to chuck all of it and get go on a sailboat?”
Why? Because these would be the concerns date that is first agree with usually, he claims.
Mr Rudder discovered this by analysing huge amounts of information on OKCupid people who wound up in relationships.
Dating agencies like OKCupid, Match – which acquired OKCupid for $50m (Р’Р€30m) – eHarmony and many more, amass this information by making users respond to questions they sign up about themselves when.
Some agencies ask as much as 400 concerns, plus the email address details are given directly into data repositories that are large. Match estimates so it has a lot more than 70 terabytes (70,000 gigabytes) of information about its clients.
Using data that are big to those treasure troves of data is assisting the agencies offer better matches with regards to their clients. And much more pleased customers suggest larger earnings.
US internet revenues that are dating $2bn (Р’Р€1.2bn) yearly, in accordance with research business IBISWorld. Just below one in 10 of all of the adults that are american tried it.
The marketplace for dating utilizing apps that are mobile specially strong and it is predicted to develop from about $1bn to $2.3bn, in accordance with Juniper analysis.
There is certainly, nevertheless, issue: individuals lie.
The information customers provide about themselves is not always completely accurate: men are most commonly economical with the truth about age, height and income, while with women it’s age, weight and build to present themselves in what they believe to be a better light. (more…)